More Than A Condolence Letter
Going On Booklets
by Jane Woods Shoemaker

The life insurance claim settlement is an opportunity to build a relationship with claimants.  Give your beneficiaries an informative and comforting booklet that can make a positive difference in their lives during their time of grief.  Your thoughtful gesture will be remembered.  Appreciative claimants provide your company a new base for business and an excellent source of customer referrals.

Don't just process a claim.  Include a Going On Booklet in your claim packet to
– Improve your customer satisfaction
– Increase customer retention
– Gain new referrals
.
Going On...A Pathway Through Sorrow
For widows and widowers,
an informative and encouraging booklet providing a concise overview of common feelings
and problems of widowhood. 
It offers practical suggestions for coping with grief and for going on with life.

Also Available: Booklets for Parent Loss
and Child Loss.
Many life insurance firms have found our booklets a cost-effective resource
to provide service while gaining new customers and referrals through a base of satisfied beneficiaries.  What can your company do to build on these existing relationships?
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Going On Booklets was featured
in the June 2004 issue of
LOMA's Resource magazine.